Thuisbezorgd.nl chooses Home and celebrates King’s Day with iconic speaker bags
With a social-first approach rooted in Dutch street culture, Thuisbezorgd.nl and Home kicked off their creative partnership by turning delivery bags into mobile DJ booths during King’s Day in Amsterdam.
Thuisbezorgd.nl has recently chosen Home as its creative partner for the Dutch market. Home will be responsible for the brand communications of Thuisbezorgd.nl in the Netherlands, with an approach that starts from social and expands into campaigns and activations. The first activation created by the agency was already visible on the streets of Amsterdam during King’s Day, where the delivery platform brought music and DJs into the city.
King’s Day has become not only a national celebration, but also a major marketing moment where dozens of brands compete for attention at the same time. Thuisbezorgd.nl and Home chose a different approach: not just participating, but actively fueling the energy of the day. King’s Day happens on the streets — spontaneous and unpredictable. People play music from their windows, parties emerge on public squares and disappear again. That energy shapes what gets shared.
Did someone say ‘TunesBezorgd’?
In a striking activation, creators Nanook van der Pol and Joey Smit appeared throughout the city dressed in Thuisbezorgd.nl outfits, carrying customised ‘speaker bags’ that functioned as mobile DJ booths on their backs. The iconic delivery backpack, normally used to transport food, was transformed into a portable sound system for the occasion.
From ferries to metro stations, from Westerpark to the Jordaan district, they boosted existing street parties wherever they went, keeping the energy in the city alive throughout the day. At the same time, they searched for the most enthusiastic groups of partygoers, inviting them to join the grand finale later that evening.
At 6:00 PM – exactly when most King’s Day parties in the city begin winding down – Thuisbezorgd.nl opened its doors at one of Amsterdam’s most iconic late-night spots: FEBO. The finale featured a surprise performance by DJ and producer De Schuurman, known for putting the bubbling sound back on the map with his raw, high-energy style, alongside MC Locks Vegas. What started as a delivery of tunes across five locations in the city grew into one major street celebration on the Rozengracht.
Watch the activation here: https://www.instagram.com/p/DXq8MHHgFLc/?img_index=1
Social-native content
Alongside activations such as ‘TunesBezorgd’, Home is also responsible for Thuisbezorgd.nl’s ongoing social content across all platforms. The agency creates content around the partnership with Matchday, the podcast by Supergaande hosted by Broederliefde, where football, music and food come together.
In addition, Home develops formats such as ‘Kijkje in de keuken’, in which Thuisbezorgd.nl visits the restaurants behind the orders and shares the stories that usually remain hidden behind the front door.
Valentine Jaakke-Snoeren, Head of Brand & Campaigns Thuisbezorgd.nl:
“With Home, we’ve found a partner that understands our ambition to be more than just a functional service, but a true ‘local love brand’ rooted in Dutch culture. The King’s Day activation is a perfect example of that: bringing the energy of our brand to the streets in a creative, social-first way. We look forward to building on this direction together with Home and taking our presence on social and beyond to the next level.”
