Tommy Jeans TikTok

Challenge

Tommy Jeans had no presence on TikTok. However, today, the platform is where the culture of tomorrow takes shape. As a brand with global reach and relevance, Tommy Jeans had to become a part of this culture, finding its place and staying true to its brand. Home was tasked with developing the TikTok brand strategy, the launch campaign, and ongoing content.

Community insights

Despite not having a brand account, Tommy Jeans was already immersed in TikTok culture. Creators worldwide were crafting creative content featuring the Tommy Jeans brand. So, the decision was made to build upon what these creators had already established by providing them a platform and generating additional content to inspire them further.

Campaign idea

For the launch we’ve kick-off the platform with a set of assets where artists thank creators with the creative exchange. For each video they created an art piece in return. This generated credibility for all creativity and gave a stage for more creativity.