Challenge

King’s Day has become as much a marketing moment as a national holiday, with dozens of brands competing for attention on the same day. Thuisbezorgd.nl and Home took a different approach: don’t interrupt the party, become part of it. The street is unpredictable: music spills from windows, crowds form and dissolve on squares, energy shifts by the hour. The challenge was to show up in a way that felt native to that chaos rather than bolted on top of it.

Community insights

King’s Day lives by its atmosphere. What gets shared is not branded content but captured moments: the right song hitting at the right time, a crowd that suddenly comes alive. Audiences on social connect with energy that feels real and unplanned. For Thuisbezorgd.nl, the opportunity was to take something familiar and make it surprising.

Creative concept

Enter Tunesbezorgd. Home converted the iconic Thuisbezorgd.nl delivery bag into a portable DJ booth and sent creators Nanook van der Pol and Joey Smit into the city, dressed in full Thuisbezorgd.nl kit, to crash existing parties across Amsterdam. From the metro to the ferry to the inner city, they boosted the energy wherever they landed, hunting for the best crowds to invite to the grand finale.

At 6PM, just as most street parties were winding down, Thuisbezorgd.nl opened their doors in the FEBO. DJ and producer De Schuurman, joined by MC Locks Vegas, delivered a surprise set that spilled onto the pavement at the Rozengracht and brought the day to a close on a high. What started as five separate tune deliveries across the city ended as one big celebration.

Challenge

Thuisbezorgd.nl is the biggest food delivery platform in the Netherlands, but scale alone does not build brand love. Home was asked to keep the brand culturally relevant beyond the moment of ordering.

Community insights

Social audiences scroll past content that feels like advertising. What earns attention are stories that feel real: the restaurant you didn’t know existed, the people behind the orders. Thuisbezorgd.nl sits at the intersection of food, culture, and community, and that is where native content belongs.

Ongoing social content

Home brings Thuisbezorgd.nl’s social channels to life through with ongoing social, using formats like Kijkje in de keuken offering a behind-the-scenes look at restaurant kitchens.