Challenge

The Social Hub is growing, with more than 18 hubs across Europe. It not only offers student housing and hotel rooms, but also co-working spaces, restaurants, and places to meet. People from all walks of life find their way to the Social Hub.

The belief of the Social Hub is that together, we can create a better society. We were tasked with translating this belief into a year-round brand campaign.

Community insights

The Social Hub is a place where like-minded people fill the room with their energy, knowledge, passion, stories, and desire to have a positive impact on each other and the world we live in.

As a collective, we know what’s important and create time and space to do what matters most to us: creating a better society.

Campaign idea

When you choose to do something that truly reflects who you are, the energy is unmatched. Making new connections, creating a positive impact in the world, and figuring out what makes you tick all add up to unlocking your full potential as a human being.

With this campaign, we see how different people find the freedom and (metaphorical) space for what really matters.

Whether it’s little moments or big, life-defining steps, at The Social Hub you can make room for what matters. All year round.

The campaign was activated both online and offline across multiple touchpoints in the hubs across Europe.

Challenge

The Social Hub is where the world comes to meet. It’s the hub for the next generation of changemakers, from students to entrepreneurs, from digital nomads to local artists—all those who want to learn, grow, and make society better. Home was tasked to bring this to life on social media.

Community insights

All different communities the social hub targets have different interests. However, there is a common ground on the values they share, and the place where they meet each other.