Rituals TikTok Content
Transform everyday routines into more meaningful moments on TikTok
Challenge
As a brand with a global presence, Rituals is well known for its products and its brand essence: the art of soulful living. Home was tasked with translating this brand essence into a TikTok strategy and has been bringing it to life through ongoing TikTok content for three years now.
Community insights
The Art of Soulful Living is about living in the present, seeing, and embracing the beauty in the little things that are happening now. On a daily basis, the community is always on the lookout for moments like these on TikTok—moments of happiness through entertaining and aesthetic content.
Ongoing TikTok content
On a daily basis, we inspire the community with moments of happiness, highlighting new products, the brand values of Rituals, and moments of use. Furthermore, we keep an eye on what’s happening on the platform and are always looking at how we can create brand relevance for Rituals.
