The hidden strengths of PostNL
Social content that humanizes PostNL and enhances positive consumer sentiment.
Challenge
PostNL delivers over a million packages and letters every day – a challenging and immense operation. As a result, people sometimes face issues when receiving a package or letter, which can lead to negative sentiment on social media. Home supported the development of a social strategy and content to help turn this sentiment around.
Community insights
The rise of employee generated content shows that people on social like to see other people in branded content. With the strategic domain ‘the hidden strengths of PostNL’, we took a social-first approach to highlight the couriers behind the delivery of your parcels.
Feel-good content
We produce authentic, feel-good content: from relatable courier encounters and frequently asked questions to brand values in action, always aiming to build brand relevance and positive sentiment.
