Bringing the joy of cooking to social
Building brand preference for HelloFresh throughout social content and campaigns
Challenge
HelloFresh is well known for its core product but often perceived as a brand that primarily drives conversion through discounts. Home was asked to add a dash of brand love to the recipe
Community insights
Social media users can spot ad-like content from a mile away. That’s why we implemented an outside-in approach, ensuring HelloFresh claims a natural spot in the For You Page and Reels algorithms through relatable, everyday content.
Ongoing social content
We bring the brand to life with native content focused on convenience, variety, and the joy of cooking. By doing so, we inspire busy households with practical tips and delicious recipes that make everyday life both easier and tastier.
