Best Newcomer
Changing the narrative about newcomers.
Challenge
Newcomers are often only portrayed as refugees, focusing on the story of why they came to the Netherlands or how they got here. This is despite the fact that they often achieve great things in the Netherlands, even when facing significant challenges such as having no network, limited financial funds, or not speaking the language. The Dutch non-profit organisation “Beste Nieuwkomer” asked Home to help them by sharing this perspective.
Campaign idea
We created three different videos in which we portrayed different newcomers. We followed them throughout the day and shared their inspiring stories. The videos were published on the channels of Omroep ZWART.
